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Entries from November 30th, 2009

What Is Attraction Marketing?

November 30th, 2009 · No Comments · Attraction Marketing

In many ways attraction marketing looks a lot like traditional marketing. But, the difference is like day and night.

Think about it for a moment. Recall the last time you bought something, and thoroughly enjoyed the experience. You felt noticed and respected. The service or product was a wonderful match to your needs. You felt excited by your decision and spontaneously let others know about the company or professional.

Now, contrast that with the last time you bought something, and felt like running from the store (or website). You felt bombarded with information you didn’t need. You felt pushed, pressured to sign-up immediately before you lost out… probably I don’t need to say more. We’ve all felt the unwelcome impact of “push” marketing.

What makes the difference? Here are three keys that engage the power of attraction marketing.

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