“It took me about 18 months and then the phone started ringing on its own.”
Hearing this was a defining moment for me as a business owner. It was my first year in business and I’d been interviewing a successful colleague about how she’d started her business. When I heard her say her marketing efforts had added up to a steady flow of referrals, suddenly I had hope that I too could succeed with my marketing. I was deeply intrigued. What had made this happen?