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Attraction Marketing

One Size Does Not Fit All

March 22nd, 2010 · No Comments · Attraction Marketing

Most of us business owners understand the simple definition of marketing. But, how do we know what to do to market our services? I hear this question daily. Can you relate? With all the information available on the Internet, in books, and from marketing gurus, we passion entrepreneurs are swimming in ideas. And, quite often drowning in them.

We get inspired, and launch into scattered marketing techniques, but then can’t tell if what we’re doing is achieving our outcomes or not. The missing link is pinpointing our most natural, high-impact marketing strategies and working with them consistently.

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Attraction Principles in Action

February 19th, 2010 · No Comments · Attraction Marketing

The secret to attraction marketing is this simple but powerful formula:

Attraction principles + Marketing strategies + Daily marketing actions = Continuous flow of wonderful clients

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Where are you Stuck with your Marketing?

January 20th, 2010 · No Comments · Attraction Marketing

While this might seem like an odd question to ask at the time of year when we typically focus on dreaming, I’ve found the secret to launching yourself in a brand new way is to pinpoint what, exactly, is stopping you. When you zero in on your greatest constraint, you become empowered to design the building blocks for real progress.

There are seven common derailers that get in the way for passion-based service professionals.

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Isn’t Attraction Marketing Just Passive?

December 16th, 2009 · No Comments · Attraction Marketing

I hear many myths about attraction marketing, but the main misunderstanding is that it’s a passive approach. That somehow if you just think the right thoughts and put the right kind of energy out into the universe, “they will come.”

Nothing could be further from the truth.

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What Is Attraction Marketing?

November 30th, 2009 · No Comments · Attraction Marketing

In many ways attraction marketing looks a lot like traditional marketing. But, the difference is like day and night.

Think about it for a moment. Recall the last time you bought something, and thoroughly enjoyed the experience. You felt noticed and respected. The service or product was a wonderful match to your needs. You felt excited by your decision and spontaneously let others know about the company or professional.

Now, contrast that with the last time you bought something, and felt like running from the store (or website). You felt bombarded with information you didn’t need. You felt pushed, pressured to sign-up immediately before you lost out… probably I don’t need to say more. We’ve all felt the unwelcome impact of “push” marketing.

What makes the difference? Here are three keys that engage the power of attraction marketing.

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