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Unleashing the Power of Purpose

July 20th, 2011 · 1 Comment · Vision

“It’s not what you sell, it’s what you stand for.”
Roy Spence

I’ve got a tough, but exhilarating question for you. 

Why does your business exist?

I said it was a tough question. But, here’s the thing. You are going to work many hours, invest an ocean of love, energy and innovative ideas in growing your business. I want your efforts to give you the rewards your soul yearns for. The key lies in knowing and navigating by your True North.

Your True North is the compelling reason your business exists. It’s your purpose. Your mission. The core, meaningful and inspiring difference you are trying to make in the world. Just like True North on a compass points the way, your business purpose is an inner force that will lead you to an extraordinary business.

Purpose is the soul of your business. When you take the time to deeply understand and articulate it, the impact goes far beyond simply putting words on paper. You’ll crystallize the important work of your business, ignite unstoppable motivation, establish a guiding beacon for your actions, and harness a powerful message that speaks directly to your ideal clients.

Three Debilitating Misunderstandings
Repeatedly I’ve heard three myths that stop us from harnessing the power of purpose, and they couldn’t be further from the truth.

Purpose is idealistic in this economic climate. We need to be practical.
Purpose is not idealistic.  In fact it’s the most pragmatic way to approach your business. When you know your compelling “why” – both for yourself personally and for others – you tap into a power that will affect all aspects of your business.  With an authentic, enduring mission you access the determination, inspiration and drive it takes to turn your dream into a clear success.

Writing a business mission is complex and takes advanced expertise.
You don’t need an MBA to craft your mission statement. There is a straightforward way to discover your True North and develop a simple, memorable statement that will inspire you and speak directly to the people you most want to serve. Your business purpose is natural. For us passion-business owners it’s already written in our hearts, just waiting to be put into words.

Mission statements are for big businesses, not mine.
An interviewer once asked me “Do you notice that women business owners tend to play too small?” I realized that yes, often we do. I’ve seen an almost apologetic holding back when we delve into our deepest desires to make a larger contribution. It’s as if we need permission to care this much. Are we allowed to say we want to contribute something big and meaningful? I say that we are. When we allow ourselves to declare our highest aspirations for how we want to contribute, we are enlivened with a spark that infuses our lives and our businesses.

Are you giving yourself permission to ‘think big’? To own your highest aspirations of how you want to contribute to an extraordinary future for others? Or are you keeping yourself small? Marianne Williamson stated clearly, it is not our inadequacy we fear but our magnificence. 

What if starting today, you gave yourself permission to define your True North and express your magnificence fully? Knowing why your business exists will unlock an unstoppable spirit and give you the guiding beacon toward business success and soul-level fulfilment.

This is an excerpt from Give Your Dream a Plan: 7 Questions to Ignite Extraordinary Results in Your Business.
Release date: September 2011

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